nascar ratings decline22 Apr nascar ratings decline

Where . Related: NASCARs NextGen car shows promise and one huge issue. It was another case of costly arrogance; as much as fans loved NASCAR, they didnt love it enough to put up with an endlessly saturated marketing campaign featuring occasional snippets of racing each week. Jimmie Johnson was a hallmark of ruthless efficiency in his prime, winning seven titles and five in a row. Just because no one has been killed at the Cup level since Earnhardts death doesnt make it less so. A Former Reporters Thoughts, Copyright 2023 A Great Number of Things. However, like Johnsons dominance, I doubt that this would have been as much of a problem were it not for other factors that were far more damaging. No longer will teams win titles by dominating speedways; driver skill will be more of a factor, as it should be. Three of the four drivers in the championship race were also in the 2018 race, and three of the four drivers were in Toyotas. But theyve also improved the schedule, the broadcasts, and the method of determining a champion. The same story goes for NASCAR as the adverts that major companies place during their televised races are a major source of income for the organization and the teams. So if you can say that it's you and the NFL in terms of stability of your audience. Photo credit: Zach Catanzareti Photo on Visualhunt / CC BY-SA ), and a race at the concrete venue of Nashville for the first time. 1) Just like all the other major racing series in the world, NASCAR has become a money deal. It was a radical change to a sport that didnt need radical changes. Karlo watched a lot of Mcgyver back in the 90's and grew up trying to be a Mr. fixit/jack of all trades. I can also dispute other reasons for it that I see being offered today. The future of IndyCar seems to be brighter when it comes to younger people. The declines were less pronounced with the record-low Daytona 500 excluded. I think thats some pretty solid footing.. Yes, thats actually true; read it again if you need to. WWE Insider Says Yes, Fans might be tired of the novelty of the playoffs., selling a sport that is losing popularity and has three months of overlap with football. And I said all that without even bringing up that profoundly irritating cartoon gopher. Related: NASCAR power rankings during the 2023 season. It rewards winning and risk taking, where the Chase rewarded points racing and avoiding risk. . Now, NASCAR might say, Well, 3.759 million for a race in November, even if it is half as much as four years ago, is more than 0.000 viewers for no race. And ratings are slightly better overall when you include the Fox half, which is better than another plunge, as in 2018. Sundays NASCAR Cup Series race from Las Vegas averaged a 2.6 rating and 4.36 million viewers on FOX, marking the lowest rated edition of the race since it debuted in 1998 and the smallest audience since at least 2001 (viewership prior to 2002 was not available). When NASCAR first started, you had a bunch of good ol boys who worked blue-collar jobs, usually in garages, and gottheir hands dirty and went racing at local speedways on the weekend and, if they were any good, developed a following. TV ratings are no longer the end all be all for NASCAR. Please email the author at nmcdonald@thestar.ca, Copyright 2023 | Powered by CityMediaInc.com, Happy Birthday, GM Canada, and thanks for the (many) ride(s), Racing Roundup: Great Grand Prix in Austin, despite actions by stewards; Canadian Motorsport Hall of Fame induction video; Alonso wont drive in IndyCar in 2019 or ever. The erosion is even more pronounced when you . NASCAR Las Vegas ratings hit a new low. The share has become an increasingly relevant metric to sports leagues in recent months, as it is a metric immune from the broader trend of viewers watching less linear television. All that said, the unveiling of the Car of Tomorrow in 2007 certainly didnt help. The XFL's ratings were disappointing in Week One. NASCAR moved the Brickyard 400 to September . The full Xfinity Series season averaged 1.04 million viewers, up 9% from last year (952K) and 2019 (954K). Their retirements are a reason for the ratings decline in 2018. But there is a big difference between changing your own spark plugs and battling your way to the front at your local speedway in hopes of catching the attention of a NASCAR car owner and calling up that same NASCAR car owner on the phone and saying two words to him: How much?. In 2006, for instance, more than 19 million people tuned in to watch the Daytona 500 on TV; in 2018, only a little more than nine million watched. So that's a positive viewership increase of 2%. And as recently as 2013, the race drew 16.5. There are not many. The Fox's coverage of the race won by Michael McDowell on the last lap averaged a 2.8 rating and 4.83 million viewers per Sports Media Watch. Photo credit: Zach Catanzareti Photo on Visualhunt.com / CC BY-SA For the first time in over a decade and a half, they seem to be headed in the right direction. LOS ANGELES, CA - MARCH 14: (L-R) Brian Herbst, NASCAR managing director, broadcasting, Scott Warfield, NASCAR managing director, social and digital content, Brad Keselowski, driver of the #2 Team Penske Ford Fusion, Jill Gregory, NASCAR senior vice president and chief marketing officer and Laura Froelich, Twitter global head of sports partnerships, pose for a photo after NASCAR announces plans to live-stream in-car cameras on Twitter for the 2018 season on March 14, 2018 in Los Angeles, California. But the initial Chase, an artificial and contrived points reset, was despised by fans. If NASCAR wants to fix the ongoing issues with viewership, fixing their way of broadcasting commercials would go a very long way in those efforts. [Nielsen estimates from ShowBuzz Daily 3.9]. NASCAR TV Ratings Below are the ratings for the NASCAR Cup Series: Date | Track | Network | Viewers | Ratings June 20, 2021 Nashville Superspeedway NBCSN Viewers: 2,600,000 Ratings: 1.46 June 13, 2021 Texas Motor Speedway FS1 Viewers: 2,735,000 Ratings: 1.64 June 6, 2021 Sonoma Raceway FS1 Viewers: 2,494,000 Ratings: 1.49 May 30, 2021 In a piece published in the Athletic last week, Ethan Strauss reported that the ratings for network NBA broadcasts have declined by 45 percent since 2011-12. Compared to the last time the Brickyard 400 was run in July (the 2017 race), Sunday's ratings were down 21 percent and viewership was off 23 percent. Top Ten motorsport stories: Abu Dhabi, Larson, COVID 2022 Land Rover Range Rover looks gorgeous, The government of Canada is harassing its citizens, William Davis: a Liberal in Conservative clothing, Trying to create a story where there is no story, Dubas will dump Tavares to make Rielly captain, Canadian racings crown jewel, Jukasa Motor (nee Cayuga) Speedway is closed down, I have my critics but Page, McReynolds top the list, What my grandchildren think Santa would drive (if he had a car), The markets shifting to EVs and that explains Fords flip-flop, Lets use public embarrassment as a way to curb drinking and driving. NASCAR's social media channels have piled up nearly 2 billion social impressions (the number of times its content was viewed) and more than 92 million fan engagements (retweets, likes, shares). Compared to the 2019 finale from Homestead-Miami, ratings fell 13% (from 2.2) and viewership 14% (from 3.74M). And while some ran their own cars, most were independent contractors who had their expenses paid by their car owner and then split the winnings (that division of money was usually 60-40) with said owner, who paid the bills. UPDATE: The Daytona 500 posted only a modest decline in ratings and viewership, but that was still enough to make it one of the least-watched ever. The household share was up 9% compared to 2022 and represented the largest share for the second race of the season since 2017. NASCAR's meteoric rise was fed by the rise of Jeff Gordon, whom many consider to be NASCAR's first superstar, and the death of legend Dale Earnhardt Sr. With fewer fans at the track, you might think TV ratings would continue to rise and maybe even increase as those fans turned on the TV instead of spending money to go to the track. With the current playoff point structure, drivers are also somewhat rewarded for strong season-long performances as wellwhile the Chase completely disregarded excellence during the season. NASCAR star Bubba Wallace reacted to a chart on Twitter that showed last weekend's NASCAR race at Foxwoods Resort Casino as the top-watched sporting event of the weekend. The above car is a NASCAR entry that is supposed to look like a Toyota Supra. They do not want to watch commercials over and over again. Photo credit: Zach Catanzareti Photo on Best Running / CC BY-SA, Posted in NASCAR, Sports Covered race cars from the NASCAR Xfinity Series sit parked on pit road during a rain delay before the start . Im also someone who became a disenchanted former fan myself. NBC was slightly ahead of last years pace before the Nov. 10 race at Phoenix, but it drew 2.567 million, the least-watched Cup race on broadcast television since 2001 (not counting rainouts). It may seem good on the surface, but there's more beneath that makes this concerning. Well, it might be as easy as the product fans are seeing on their televisions over the course of a race. The fact is, NBC could bring Ken Squier and Gentleman Ned Jarrett back into the booth and call back the late, great Chris Economaki from Heaven to report from pit road, and it would still face the same big hurdle: selling a sport that is losing popularity and has three months of overlap with football. But it's an uphill fight for us and a lot of other sports properties. Elliott is a great driver and a likable kid, and he doesnt take any craphe doesnt shy away from wrecking a driver like Denny Hamlin if the situation called for it. The television ratings for sports in 2020 reflect the poll results and the frustration many feel toward the constant sloganeering and political pandering. It could be argued that Junior was the sports last link to its tobacco-chewing, Southern past; once Jeff Gordon tore up the sport, drivers started to appear from every corner of the country. Bowlesy thinks there needs to be an element of risk for racing to be exciting; I dont tune in to races to see a car potentially fly into a catch fence and injure spectators. The NASCAR season ended on a slightly better note in the ratings, though the season could not quite measure up. Furthermore, their retirements are probably not the sole reason for NASCAR's viewership issues either. Admittedly, several of these rule changes have been beneficial to the sport, but some have unfortunately come across as marketing stunts that have turned away fans. Mark Martin has the best take on the decline in NASCAR attendance, ratings Comment Leave it to one of the coolest customers ever to sit behind the wheel in NASCAR to come up with an. News. Overall, it is another positive and negative week. I wonder why Truck Series and Xfinity viewership(even from 2019) is up but Cup Series viewership is down. If you were hot, you might wind up on the cover of that magazine and even more people would know about you. Fox Sportss coverage was particularly abominable, with a seemingly endless parade of commercial interruptions mixed with the Ford Cutaway Car, the Home Depot Pit Crew Member, the Viagra Boner Of The Race, whatever, all during green flag racing. While viewership was down overall, it should be noted that the share the percentage of homes tuned to the race in the average minute out of the total number of homes using televisions increased 8% from last year and 11% from 2019. So if Im right, in a few years NASCAR may become Americas summer sport again. Thats exactly what NASCAR did when they took the Labor Day race out of Darlington and sent it to Auto Club Speedway in California. 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